Most of my clients initially come to me for help with the complex technical stuff - they need help with FaceBook advertising or Google advertising but the true value they get is in "strategy" or how you get from where you are to where you want to be.
The magic marketing formula is: YOU + Marketing = Clients who want your services
The strategic mistake many people make is thinking this means you need to market your services to those clients who want your services. BUT you also need to market yourself because people buy your services and products from you unless you just compete on price. YOU are the most important part of the marketing and sales processes.
Best selling author of the E-Myth series of books Michael Gerber said: "Most people who start their own business make the mistake of working in their business not on their business". Or in other words they create a job for themselves rather than becoming an entrepreneur.
When you understand the first sale is always you - why clients buy from you not someone else - you know where to put the work in to get the best results because it's also true (if you're honest with yourself) that the biggest limitation in your business is also you and in working on yourself you work on your business.
This is the work I do with you on helping you find and tell the story of you in a way that attracts the clients you want.
It's not just how you use the tools and technology of today's marketing but in finding your authentic voice as someone who can build a business that is not only successful financially but can be a positive force for good in the world. We live in a transparent world today, technology enables and shows everything about us for those that know how to look. My motto is simple: "Do the right thing always." Honest marketing is telling the truth, being a trusted advisor and being someone who likes themselves because of the work that they do. Then your customers and clients will also like you.
I can take you by the hand one-on-one to answer your questions and help you accomplish your goals so you can make your business the success it is meant to be.
I’ll help you get unstuck and overcome the obstacles which stop even the most determined people from succeeding today by helping you understand the technologies of marketing, sales and psychology.
The best selling science fiction author Arthur C. Clarke said: “Any sufficiently advanced technology is seen as magic by those not initiated into it.”
Let me show you how the magic works.
I can bring the unique disciplines of marketing, nearly twenty years of training with some of the top psychologists, psychotherapists, and trainers in personal development, neuroscience and persuasion and influence, along with cutting edge research skills, and knowledge of competitive intelligence, to bear on your market in a powerful way your competitors are extremely unlikely to ever match…
Please don't struggle alone most small businesses fail and the reason is the owner – YOU.
- If you don't have enough business, enough clients or customers then you need help. Every top performer knows success is a team sport – let me be on your team as one of your advisors.
- You can earn more, work less and enjoy your life more. Don't let your business drag you down when it could be giving you and your family the life you want.
- Whether you do business with the whole world or only in your local area I can help you achieve your goals quicker and easier than any other method.
I highly recommend you getting your hands on as many good training and information products as you can. There are many books, training course and seminars that can help you in your business but they're no replacement for a coach and mentor who works with you on your business personally. I know this from personal experience I have both business mentors and personal mentors.
You need business advice and help that applies to your situation and niche. You don't just want one-size-fits-all marketing tools and plans. You want something designed especially for you. And you want someone you can ask questions of and talk to personally about improving your business results.
What we'll do together:
Vision: You'll be led through a proven process to strategically build, grow and develop your business. Here are just a few of the things we can create together. I help you with:
- Understand the centre and boundaries of your market so you can develop your ideal client avatar to attract the perfect clients for you. Clients you love working with and clients that love you.
- Develop a Persuasion Architecture™ with the proprietary Golden Glove™ principles. Develop what to say so you are credible, believable and speak with authority.
- Create a Superior Selling Strategy™ to attract more clients and keep them longer. Communicate consistently in a way impossible for your competitors to copy.
- Develop a Strategic Income Blueprint™ by understanding the lifetime value of your clients and customers.
- Build an unbeatable brand with a Superior Branding Strategy™ the natural extension of your Golden Glove and Superior Selling Strategy™. It’s how you tie everything together into a consistently powerful set of images and messaging which becomes a shortcut for the benefits (both rational and emotional) your brand provides.
- A Strategic Traffic Plan™ is how you build confidence in your ability to acquire a volume of highly targeted customers AND how you avoid jumping around too much and/or leaving too much money on the table.
- Understand why Strategic Alliances and Referrals are how you attract volumes of customers you never thought you could with ZERO financial risk!
- Fiercely Unconventional Entrepreneurial Leadership (F.U.E.L.) is how you safely but powerfully SCALE your business by leveraging systems, other people’s labor, and almost magically freeing your own time.
Benefits: I'll take you by the hand and work with you 1:1 - there will be no black boxes nothing hidden that you don't understand. I'll work with you at your pace making everything you need to do easy to understand, and we'l do it together.
We'll start with a comprehensive diagnosis session looking at what you need to do to get to where you want to go. We'll talk through any fears you have and you will throughly understand everything you need to start working on.
Want me to review your ad copy? No problem. Need help with generating traffic via FaceBook, Google Adwords or LinkedIn? I’ll provide a solution. Need someone to help with your business strategy? I’m here to provide direction.