Steve Jobs said: "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
For us introverts we often avoid putting ourselves out there because we don’t like getting overwhelmed and try to avoid it. Marketing ourselves and our services and products can often seem too overwhelming and we inhibit ourselves from doing what is perfectly normal for our extroverted friends who get wildly successful just from talking about themselves.
But if you read Steve’s words he’s asking you what do you trust?
If you have a business that you want to be successful, you have to trust yourself to do the work to make it successful.
It’s a valuable question to ask yourself: “Am I going to do what it takes to make myself and my business successful?"
Many of the clients I work with want a “done for you service” - they want to forget about the difficulty of marketing themselves and just pay for someone to make the magic happen. BUT this is delusional. If you don’t know what you are doing in the first place how will you know if what the person you are hiring is doing is any good? You’re probably going to like it if it looks nice, which has got nothing to do with it’s potential to get you new business, new clients.
A wise man once told me that you trust the people that you know you can trust. Most people trust people with no idea if they can trust them or not. They literally guess and hope for the best.
This is different to spending some time with someone and seeing for yourself by everything they say and do whether you trust them or not.
When you get down to what I call: “Honest Conversation” in the personal coaching work I do. People admit that they sometimes make good decisions or they always make bad decisions or that they think they make good decisions.
I always worry about the people who “think” they make good decisions - because the reality is they don’t know.
The people who “sometimes” make good decisions are on the path to learning more about themselves when they pay attention to the feedback they get.
And the people who always make “bad” decisions just need someone to point them in the opposite direction!!
You get better at trusting yourself by consciously making decisions. By going I don’t have to trust them with everything, instead we’ll do someone small together, I’ll do a test.
This of course is the heart of good marketing, that you test everything.
You connect the dots by looking backward - Just like Steve said. And you trust by taking each step as it comes. It’s overwhelming to think about what you could be doing, and that usually leads to nothing getting done. Instead you can take simple small steps for example you could book a two hour session with me, which if you don’t like for ANY reason I’ll give you your money back. Think of it as a test.
I don’t do “done for you” I do “done with you” because I know that the value I provide is not just in the mechanics of marketing which you could probably just read the manual and do. The value likes in how you think about the your services and what you sell and what you say to your customer in an authentic way that causes them to buy. Whether that is in person on the web or via social media. The more confidently you can articulate why they should buy from you and make an offer that is perfect for them the more you will sell.
Trust that this makes sense if you agree with what I’ve written on this site and take a small step and get in touch.